{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63c08c812c42340011d9c509/6a1741eac92816b5443f77e0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How PT Owners Can Market Without Relying on Google","description":"<p>What happens if Google disappears tomorrow?</p><p><br></p><p>No reviews. No search traffic. No easy referrals from the internet.</p><p><br></p><p>Todays episode we break down why PT owners need to diversify their marketing and stop depending on one source for growth. We talk about direct mail, unique QR-code tracking, attribution, old-school marketing, word-of-mouth limits, and why getting in front of the right people off social media can still work incredibly well.</p><p><br></p><p>Watch more from PT Pintcast →<a href=\"https://www.youtube.com/@PTPintcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@PTPintcast</a></p><p><br></p><p>---</p><p><br></p><p>EPISODE BREAKDOWN</p><p>[00:00] — Did It Convert</p><p>[00:59] — Postcard Campaign Update</p><p>[01:36] — Targeting Wealthy Zip Codes</p><p>[02:20] — Behind the Scenes Fulfillment</p><p>[02:50] — QR Code Surprise</p><p>[04:21] — How Follow Up Works</p><p>[05:29] — Landing Page vs Homepage</p><p>[06:53] — Costs And Break Even Math</p><p>[07:23] — Diversify Marketing and Referral Channels</p><p>[09:04] — Planting Seeds Long Term</p><p>[10:10] — Hidden Value Propositions You Forget</p><p>[14:12] — Door Hangers And Doormen</p><p>[19:03] — Why Referrals Dont Happen</p><p>[21:55] — Gap Collabs Playbook</p><p>[26:13] — Collab Value Exchange</p><p>[30:01] — Teasers Allbirds And Hinge</p><p><br></p><p>-</p><p><br></p><p>Want to Connect with Dave?</p><p><br></p><p>Book a strategy call:</p><p><a href=\"https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales\" rel=\"noopener noreferrer\" target=\"_blank\">https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales</a></p><p><br></p><p>Thinking of selling your practice or partnering?</p><p><a href=\"https://fieldmakergroup.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.fieldmakergroup.com</a></p><p><br></p><p>Connect with Dave:</p><p>Email: Dave@Conciergepainrelief.com</p><p>Instagram: @davekittle <a href=\"https://www.instagram.com/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/davekittle/</a></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davekittle/</a></p><p>or</p><p>Call (646)-781-8884</p>","author_name":"Dave Kittle"}