A patient found Dave through AI. Not Google. Not Yelp. Not even word of mouth. The patient asked Grok, “Who’s the best physical therapist in NYC?” and the AI answered: Dave Kittle.
We will break down what that means for the future of marketing, how physical therapists can position themselves for “Answer Engine Optimization,” and why the front door to care is shifting fast.
If you’re in healthcare, especially PT, and you want to future proof your business then this episode is your a wake up call.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
---
EPISODE BREAKDOWN
[01:37] — The Future of Rehab?
[02:17] — Personal Anecdotes and Resistance Bands
[02:43] — Big Story: Hinge Health's Bold Move
[04:14] — Larry Ben's Influence in Physical Therapy
[05:46] — Hinge Health's Business Model
[07:40] — Debate on AI and Accountability
[11:06] — Consumer Preferences and Market Dynamics
[14:25] — Remote Programming and Human Accountability
[16:40] — The Wrong Strategy for Selling
[18:27] — Marketing Mistakes and Lessons Learned
[18:58] — Hinge Health's Approach to Cost Savings
[20:20] — Healthcare Innovation vs. HR Innovation
[21:59] — Patient Acquisition through AI
[25:14] — AI and Answer Engine Optimization
[28:45] — Effective Communication and SEO Strategies
--
Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
","author_name":"Dave Kittle"}