Think your older patients can’t afford your cash-based PT services? Think again.
Too many physical therapy clinics still believe the myth that seniors are on fixed incomes and can’t afford to pay out-of-pocket for quality care. We will challenge that belief and break down the real reason many clinics struggle to sell to the 65+ crowd.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Physical Therapy Messaging
[01:26] — Geriatric Population and Wealth
[02:13] — Financial Literacy and Value Perception
[04:17] — Media Influence on Financial Decisions
[06:00] — Reverse Mortgages Explained
[07:45] — Financial Literacy and Family Disputes
[08:12] — Wealth Distribution Among Older Demographics
[08:47] — Communicating Value in Physical Therapy
[09:21] — Sales Techniques in Physical Therapy
[10:05] — The Role of Language in Patient Interaction
[14:43] — Building Community in Physical Therapy
[16:35] — The Role of Staff in Patient Engagement
[17:49] — The Importance of a Welcoming Environment
[23:51] — Challenges of Starting a New Practice
[24:59] — The Value of Consistent Customer Experience
[25:03] — Marketing and Podcasting Insights
[26:08] — Recurring Revenue Models in Physical Therapy
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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