What if your PT clinic ran on attention instead of insurance?
Dave Kittle and Jimmy McKay break down the future of healthcare marketing, from content-driven growth to patient storytelling, and why Gen Z might not be your biggest spenders (yet). We unpack creative media plays, critique the APTA’s messaging, and explore how practices like Dave Kittle's Concierge Pain Relief are building a media first model in NYC. Whether you're a clinic owner or just PT curious, this episode will challenge how you see value in the attention economy.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — McKinsey's Research
[01:09] — Dave's Late-Night LinkedIn Activity
[02:15] — Concierge Pain Relief's Unique Selling Points
[03:42] — The Power of Storytelling in Patient Transformation
[06:27] — LinkedIn Engagement and Comments
[10:58] — The Role of Content in Modern Marketing
[12:38] — APTA Membership and Value Discussion
[19:14] — Proposed Changes to APTA's Membership Model
[22:49] — Membership Models and Revenue
[24:45] — The Value of Belonging in Professional Organizations
[28:29] — Communication and Engagement Strategies
[30:04] — The Power of In-Person Conferences
[30:32] — Launching Digital Content with Limited Budget
[30:39] — Securing Sponsorships for Year-Round Exposure
[31:57] — Decision-Making in Private Practices vs. Committees
[32:56] — Dave's YouTube Channels and Long-Term Goals
[33:21] — Short Play vs. Long Play
[35:27] — Health and Wellness Trends
[35:35] — Membership is Personal
[36:34] — Health and Wellness in Gyms
[38:48] — Boomers' Approach to Wellness
[40:12] — Fish in a Barrel Scenario at Gyms
[42:38] — Recovery Zone Concept
[43:03] — Resolve Physical Therapy's Strategy
[59:13] — Parting Shots
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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