What if you never billed insurance again… and still built a thriving physical therapy clinic powered purely by attention?
Dave Kittle, Tony Maritato, and Jimmy McKay debate the idea of running a PT practice with zero copays, zero membership fees, and 100% monetized attention.
Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast
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EPISODE BREAKDOWN
[00:00] — Distrust in Major Platforms
[01:09] — The Future of Clinics: Attention Economy Model
[02:34] — Reality TV and Physical Therapy
[02:54] — Challenges and Storytelling in Content
[03:38] — Free Evaluations and Patient Success
[04:05] — Corporate Challenges and Social Media Influence
[04:24] — Mr. Beast's Approach to Business
[05:01] — Reality TV vs. Patient Results
[06:46] — Jesse Cole and the Savannah Bananas Model
[07:54] — Creating an Engaging Clinic Experience
[08:19] — The Power of Clickbait for Good
[08:49] — Sponsorships and Brand Collaborations
[09:28] — Charity Donations as a Marketing Strategy
[10:59] — The Importance of Audience Engagement
[12:38] — The Attention Economy: A Growing Trend
[12:51] — Content Studios: The New Marketing Frontier
[14:42] — The Role of Social Media in Business Growth
[15:57] — Outsourcing Content Creation
[20:36] — The Future of Content Creation
[24:43] — Challenges in Hiring and Patient Demand
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Want to Connect with Dave?
Book a strategy call:
Thinking of selling your practice or partnering?
https://www.fieldmakergroup.com
Connect with Dave:
Email: Dave@Conciergepainrelief.com
Instagram: @davekittle https://www.instagram.com/davekittle/
LinkedIn: https://www.linkedin.com/in/davekittle/
or
Call (646)-781-8884
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