{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63c08c812c42340011d9c509/67c193cb8a16e0b97669deb0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Maximize Opportunities in Paid Channels","description":"<p>How can businesses effectively use paid advertising to expand and grow?</p><p><br></p><p>What are the tax benefits associated with investing in paid advertising?</p><p><br></p><p>Join us for a special crossover session, \"The Breakfast Club,\" originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.</p><p><br></p><p><strong>Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession</strong><a href=\"https://www.youtube.com/PTPintcast\" rel=\"noopener noreferrer\" target=\"_blank\"><strong> here</strong></a><strong>. </strong></p><p><br></p><p>In this episode, we cover:</p><p>[00:00]&nbsp;Advertising Mindsets</p><p>[01:16]&nbsp;Paid Advertising Strategies</p><p>[01:33]&nbsp;Analyzing Effective Ads</p><p>[02:20]&nbsp;Personal Experiences with Ads</p><p>[03:21]&nbsp;Reverse Engineering Ad Success</p><p>[03:49]&nbsp;Saving and Studying Ads</p><p>[05:10]&nbsp;Case Study: Plantar Fasciitis Ad</p><p>[06:36]&nbsp;Exploring Physical Therapy Ads</p><p>[14:16]&nbsp;E3 Rehab Analysis</p><p>[25:43]&nbsp;Prehab Guys Overview</p><p>[29:28]&nbsp;Understanding Different Perspectives</p><p>[29:50]&nbsp;ACL Club: A Unique Recovery Program</p><p>[31:43]&nbsp;The Value of Small Group Sessions</p><p>[33:14]&nbsp;Exploring Outdoor Therapy Options</p><p>[34:26]&nbsp;Google Ads Success Story</p><p>[35:09]&nbsp;The Cost of Google Ads</p><p>[36:51]&nbsp;Maximizing Ad Spend Efficiency</p><p>[44:13]&nbsp;The Importance of Lifetime Value</p><p>[49:13]&nbsp;Effective Testimonial Strategies</p><p>[56:54]&nbsp;Final Thoughts on Paid Media</p><p><br></p><h2><strong><em>Do you want to pick Dave’s brain? Ask him a question about practice valuations, offers, or potential partnerships? Click this link and book a call with him on Clarity:&nbsp;</em></strong></h2><h2><a href=\"https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><em>https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales</em></strong></a></h2><p><br></p><p>Connect with Dave on:</p><p><br></p><p>Email: <a href=\"mailto:Dave@Conciergepainrelief.com\" rel=\"noopener noreferrer\" target=\"_blank\">Dave@Conciergepainrelief.com</a>&nbsp;</p><p>Instagram: @davekittle</p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davekittle/</a>&nbsp;</p><p>or</p><p>Call (646)-781-8884</p><p><br></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/davekittle/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/davekittle/</a>&nbsp;</p><p>or</p><p>Call (646)-781-8884</p>","author_name":"Dave Kittle"}