{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63beda6ec4aa3b001295b8ab/6a1dae92626f8869c3a01833?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Entrepreneur You- Building and Scaling an IT Business with Royson Rajan","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63beda6ec4aa3b001295b8ab/1780909640583-99abb500-2113-44fb-b3b4-23b5a973028c.jpeg?height=200","description":"<p>In today’s episode our host Rosie Baber speaks with Royson Rajan, based in India and founder of 2 IT companies: Atlas SoftWeb and CrossTrip. Royson will talk about his entrepreneurship journey after studying computer engineering and earning a graduate diploma in management from LSE (University of London). Royson shares how IT’s rapid evolution demands adaptability, and highlights key Global Employability Skills: communication, transparency, quality delivery, and strong decision-making. He explains why branding is so important and which strategies he adopted to scale his business.&nbsp;</p><p><br></p><p><strong>Key points:</strong></p><p>[01:23] – Presentation of Royson Rajan</p><p>[02:35] – Why I have founded an IT Business</p><p>[03:43] - Founder Skills That Matter</p><p>[05:20] - Branding From Scratch</p><p>[06:44] - Evolving Atlas and CrossTrip</p><p>[10:48] - Bootstrapping and Funding Growth</p><p>[13:57] - When to Scale Up</p><p>[15:17] - Scaling Mistakes to Avoid</p><p>[17:14] - Finding Customers and Marketing</p><p>[19:12] - AI and Staying Current</p>","author_name":"University of London Careers Service"}