In this episode of Global Careers Calls, Tanyel Kazim, Employer Engagement Consultant at the University of London Careers Service, calls Nea Laine in Sweden. Nea is a MSc Organisational and Social Psychology alumni from the LSE, University of London. A career developer and copywriter by profession, Nea has led marketing campaigns for global brands across China, Sweden, America and is currently the Senior Brand Manager at Machine Compare, a greentech and sustainability start-up based in the UK. Nea shares how a childhood passion for creative storytelling, her side hustle as a freelancer and the unpredictability of start-up life helped her to step up into unfamiliar roles quickly. Packed with practical wisdom, we hope you enjoy this call with Nea.
Recommendations mentioned in this episode:
https://www.machinecompare.com/ The Leading Marketplace To Find And Sell Machinery.
https://www.crccasia.com/internship/ CRCC Asia provides international internships abroad. Locations include China, Japan, India, Vietnam, South Korea and the UK.
Key points:
[01:14] - Introduction to Nea Laine who is a Career Developer
[03:10] - From copywriting to marketing strategy, where does the passion derive from
[06:27] - Career journey in marketing and advertising, including an internship in China
[11:57] - Studying Organisational and Social Psychology at LSE
[14:08] - Questions to ask yourself to understand whether studying a degree to develop your career is for you
[16:23] - Working life at the green tech start-up company (Machine Compare)
[18:58] - What do you look for in a role
[25:45] - Taking a manager role and the importance of developing your team
[30:55] - How to become a freelancer, what are the benefits and challenges
[39:02] - Quickfire questions including; who inspires you? Your top tip for marketers? What has been a career highlight you’re proud of? Where do you see yourself in 5 years?
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