The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data.
In episode 6 of the Life in Programmatic Digital out of Home, Dom Kozak, Head of Programmatic at JCDecaux UK, is joined by Dan Larden, Chief Strategy Officer at TPA Digital, a true pioneer in the programmatic digital out of home (prDOOH) space and champion of the concept of ‘fixed point programmatic’.
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