Advances in programmatic technology and data capabilities have enabled marketers to better reach audiences as they move between online and offline environments. Specifically, in out-of-home advertising, the addition of programmatic provides additional flexibility, optimisation opportunities, and omnichannel measurement. In this episode of Life in Programmatic DOOH Hrshida Vekariya, Account Director - Addressable Strategy at Matterkind explains how marketers can embrace collaboration, technology, and data to deliver better omnichannel consumer experiences and results.
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