{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63bd7e77a5d3a000116545a2/64521d0f56fd6900111e38c3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Advantages of a Data-Driven Omnichannel Strategy ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63bd7e77a5d3a000116545a2/1678977484192-347a41f0219a8d56386493534b768d7b.jpeg?height=200","description":"<p>Data can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns.&nbsp;&nbsp;</p>","author_name":"JCDecaux UK"}