{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63bc03c53a3d44001170aca2/65579f9d6a413b001223fc44?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Duncan McKay - Beyond Measurement","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63bc03c53a3d44001170aca2/1746713001701-da100b81-e855-4095-82a2-00c905d17a53.jpeg?height=200","description":"<p>In this episode, we chat with Duncan McKay, the Founder &amp; CEO of Aistetic, an innovative Oxford University spinout looking to revolutionise the fashion industry.</p><p><br></p><p>Duncan shares how Aistetic’s next-generation 3D body modelling platform, accessible through mobile devices, offers online clothing retailers a significant strategic advantage. By increasing conversion rates and lowering returns &amp; excess inventory, Aistetic ultimately contributes to sustainability and reduces waste.</p><p><br></p><p>Duncan, a seasoned marketer with experience launching and commercialising products for giants like L’Oréal, Unilever, and Pepsi Lipton, discusses the strategic implications of this technology for e-commerce businesses looking to optimise operations, enhance customer experience, and embrace sustainable practices. Listen now and learn how Aistetic’s cutting-edge computer vision and deep learning technology is providing a competitive edge in the evolving online retail landscape.</p>","author_name":"White & Black"}