{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63bc03c53a3d44001170aca2/655394521a2b9300125d0cc2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Leo Campbell - Driven by Purpose","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63bc03c53a3d44001170aca2/1746714248603-7299fcb2-3ea3-45fa-93bc-1728cf4627da.jpeg?height=200","description":"<p>In this episode, we speak with Leo Campbell, Co-Founder of Modern Baker, a company recognised for pioneering truly healthy baked goods in the UK. Leo shares the journey behind Modern Baker’s re-engineered “Superloaf,” a gut-healthy bread now exclusively available at Marks &amp; Spencer and co-manufactured with Hovis.</p><p><br></p><p>We discuss the innovative science and technology Modern Baker is applying to transform ultra-processed foods, with plans extending to breakfast cereals, pasta, and more, making them actively healthy. Leo explains the strategic significance of the Modern Baker’s £4 million government grants, including a recent £450,000 award from Innovate UK. He also explores how outsourcing key processes has been vital to their growth.</p><p><br></p><p>Listen now to discover how Modern Baker is disrupting the food industry with a purpose-driven mission rooted in the health journey of Leo’s co-founder, Melissa, and hear more about the strategic implications of their innovative approach to food production and market entry.</p>","author_name":"White & Black"}