{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ba05595c7f640011fdcaed/6aa0e64b4f0fa94d53f52c76?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Getting Eyes on Your Small Business without a Publicist","description":"<p><a href=\"https://lindsaypinchuk.myflodesk.com/workshopseptemberjudi\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><em>RSVP and join us </em></strong></a><strong><em>on Thursday, September 10 for: Your Next Chapter on LinkedIn: Turn Your Experience, Expertise and Network Into Opportunity</em></strong></p><p><br></p><p>Host, Lindsay Pinchuk shares her personal journey with public relations, gaining visibility and the challenges small business owners face.  She emphasizes that entrepreneurs can achieve visibility without a publicist by mastering the art of pitching and leveraging local and niche media. She provides a four-part framework for effective pitching, strategies for post-press engagement, and real-life examples of success.</p><p><br></p><p>In this episode you'll find:  &nbsp;</p><p><br></p><ul><li>The importance of owning your visibility foundation</li><li>Four-part framework for effective pitching</li><li>Strategies for post-press engagement and leverage</li><li>Real-life success stories of entrepreneurs landing press independently</li><li>The difference between earned and owned media</li><li>How to identify and target the right media outlets and contacts</li></ul><p><br></p><p><a href=\"http://www.instagram.com/dearfoundher\" rel=\"noopener noreferrer\" target=\"_blank\">For more follow us on Instagram @dearfoundher.</a></p><p><a href=\"http://foundherfiles.substack.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to The Foundher Files,</a> our Substack, for more tips straight to your inbox every week.</p><p><a href=\"https://dear-foundher-forum.circle.so/checkout/fall-2026-annual-forum-membership\" rel=\"noopener noreferrer\" target=\"_blank\">Join our networking community, The Dear FoundHer... Forum</a></p><p><br></p>","author_name":"Lindsay Pinchuk | Female Founder & Small Business Marketing Expert"}