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If you're a small business owner who's been told to run ads to grow your business, and you're spending money on Meta or Google ads that aren't working, this episode is for you.
In this solo episode of Dear FoundHer…, host Lindsay Pinchuk breaks down why ads alone won't grow a small business, and the marketing foundation almost nobody is teaching women entrepreneurs to build first. Drawing on the same playbook that took Bump Club and Beyond from $500 of startup capital to a seven-figure exit, Lindsay walks through the three types of partnerships every small business owner should be running, the exact moment she finally turned on paid ads at Bump Club (year 7-8, not year 1), and how she's running the same playbook right now to grow Dear FoundHer.
This is the foundational episode for May 2026 on Dear FoundHer…, kicking off a full month focused on partnerships as the most underrated growth strategy for women business owners over 40.
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