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Scaling a business means protecting your brand, your standards, and your sanity as growth picks up speed.
On Dear FoundHer, host Lindsay Pinchuk sits down with Gara Post, co-founder and chief creative officer of The NOW, for an honest look at scaling a business through smart decisions, steady leadership, and a clear brand point of view. Gara shares what helped The NOW build brand awareness early, why partnership marketing and earned media played such a strong role, and how women founders can create momentum without chasing every trend.
This conversation gets into the real work behind managing rapid growth, from franchise systems and team support to protecting the customer experience across every location. Gara also speaks to the emotional side of scaling a business, with pressure, risk, and the need for support as the company grows. For women founders who want a clearer path to scaling a business, this episode offers practical perspective, sharper thinking, and a useful reminder that growth works best when the brand stays consistent and the founder stays grounded.
Episode Breakdown:
00:00 Gara Post on Building The NOW
04:44 The Gap in the Wellness Market That Sparked The NOW
05:50 What Made The NOW Stand Out From Traditional Massage Brands
10:17 Scaling a Brick and Mortar Business in the Early Growth Stage
13:04 Organic Marketing, Press, and Growth Without Paid Influencers
14:54 The Franchise Decision and the Risks of Scaling a Brand
19:44 SOPs, Team Support, and What Helped The NOW Scale
22:51 Brand Consistency, Social Media Control, and Customer Experience
29:25 Product Strategy and Local Brand Awareness
32:00 Gara Post’s Advice for Women Founders and Business Growth
Connect with Gara Post:
Follow The NOW Massage on Instagram
Follow The NOW Massage on TikTok
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
Podcast production and show notes provided by HiveCast.fm
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