{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ba05595c7f640011fdcaed/69cf488fac25e4bf66563baf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Marketing System That Built Two Businesses: How I Use SWEEP to Grow My Audience, Get Press, and Scale Without Burning Out","description":"<p><strong><em>Before you dive in, grab your free spot at my SWEEP Workshop on April 9th, the marketing framework that makes everything you're about to hear actionable for your own business. </em></strong><a href=\"https://lindsaypinchuk.myflodesk.com/sweepspring2026workshop\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><em>REGISTER HERE</em></strong></a>.</p><p><br></p><p>What does it actually take to grow an audience, get press, and scale a business, without a massive team or a marketing budget? In this episode, Lindsay Pinchuk pulls back the curtain on the exact system she used to build her first company, Bump Club and Beyond, from a $500 idea into a 7-figure brand working with Target, Nordstrom, Huggies, and Unilever. The real founder story behind the framework? She didn't know she had a system until after she sold the company.</p><p><br></p><p>That system is SWEEP, and in this solo episode, Lindsay breaks down how she's applied it, on purpose this time, to grow Dear FoundHer… from a passion project podcast into a full community, events platform, and mentorship program. This is a masterclass in founder visibility, growing an audience without paid ads, managing rapid growth as a solo operator, and building a publicity strategy from scratch.</p><p><br></p><p>If you're a woman startup founder who feels like you're doing all the things but not getting the traction you deserve, this episode is the one you've been waiting for.</p><p><br></p><p><strong>In This Episode, You'll Learn:</strong></p><ul><li>The real founder story behind SWEEP, how Lindsay built a 7-figure business while serving as her own marketing department, with little more than a couple of contractors by her side</li><li>Why SWEEP was born out of necessity: what bootstrapping, scrappiness, and zero budget actually looks like in practice</li><li>How Lindsay leveraged press relationships from her first company to land TV segments and build immediate credibility when launching Dear FoundHer…</li><li>The intentional decision to launch with interview-only episodes for an entire year, and the audience growth strategy behind it</li><li>How listener demand for real-life connection led to live events, and how those events became the catalyst for expanding into workshops, an online community, and mentorship</li><li>The five-part SWEEP framework: Social Media, Website, Email, Events, and Partnerships + Publicity, and how to apply it to every piece of content you create</li><li>What managing rapid growth actually looks like when you're a founder who is also your own marketing team</li><li>How to build a publicity strategy that doesn't require a PR agency or a big budget</li><li>Why company messaging and consistency across every touchpoint is the real driver of scaling challenges,  and how to solve it</li></ul><p><br></p><p><strong>If You Loved This Episode:</strong> Share it with a woman startup founder in your life who needs a real marketing system,  not another hack. And if you haven't yet, scroll down and leave a 5-star rating and review on Apple Podcasts. It's the single biggest thing you can do to help other women find this show.</p><p><br></p><p><strong><em>Everything you just heard in this episode? It's SWEEP in action. Join me on April 9th for a free live SWEEP Workshop where I'll teach you the exact framework that makes marketing simple, consistent, and effective for women business owners just like you. </em></strong><a href=\"https://lindsaypinchuk.myflodesk.com/sweepspring2026workshop\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><em>Register for free, and I'll see you there.</em></strong></a></p><p><br></p><p><a href=\"http://foundherfiles.substack.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to The FoundHer Files&nbsp;</a></p><p><a href=\"http://www.instagram.com/dearfoundher\" rel=\"noopener noreferrer\" target=\"_blank\">Follow Dear FoundHer on Instagram&nbsp;</a></p><p><br></p><p><br></p><p><br></p><p><em>This episode</em><a href=\"https://podcasts.apple.com/us/podcast/dear-foundher-real-founder-stories-for-women-small/id1591976277?i=1000588987493\" rel=\"noopener noreferrer\" target=\"_blank\"><em> </em></a><a href=\"https://podcasts.apple.com/us/podcast/dear-foundher-real-founder-stories-for-women-small/id1591976277?i=1000609440263\" rel=\"noopener noreferrer\" target=\"_blank\"><em>originally ran on April 18, 2023.</em></a></p>","author_name":"Lindsay Pinchuk | Female Founder & Small Business Marketing Expert"}