{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ba05595c7f640011fdcaed/680fabae6ac0e5213beb82dc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Creating Community Around the Hot Topic: Menopause, with Alessandra Henderson Co-Founder of Elektra Health","description":"<p>If you’re a woman business owner over 40, join the <a href=\"https://www.dearfoundher.com/dear-foundher-forum\" rel=\"noopener noreferrer\" target=\"_blank\">Dear FoundHer... Forum</a> to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm. Use the code FOUNDHER at checkout and join us inside for just over $1 a day.&nbsp;</p><p><br></p><p>Menopause may be having its moment now, but Alessandra Henderson saw the need and the silence years before anyone else started paying attention. In this episode, she joins Lindsay to talk about building Elektra Health, a virtual care platform focused on closing the menopause care gap with real medical support, trusted information, and community connection. Alessandra shares how her own experience navigating IVF, hormonal shifts, and a frustrating lack of answers led her to create something she wished had existed for her.</p><p><br></p><p>What does it look like to start a company around a topic no one wants to talk about? How can you build trust when the audience you’re serving has been ignored for decades? Alessandra breaks down how Elektra started, one email list, one living room event, one conversation at a time, and how that early emphasis on community continues to shape the company’s evolution.</p><p><br></p><p>Alessandra also reflects on the decision to step down as CEO, why she knew it was time, and how redefining her role has given her space to focus on what matters most. For anyone navigating perimenopause, building a mission-driven business, or simply looking for a more honest conversation around women’s health, this one will hit home.</p><p><br></p><p><strong>Episode Breakdown:</strong></p><p>00:00 Why Community Matters for Founders</p><p>04:17 Meet Alessandra Henderson</p><p>07:00 The Origins of Elektra Health</p><p>09:12 Talking About Menopause Before It Was Cool</p><p>14:17 How Elektra Built Its First Community</p><p>19:24 COVID’s Unexpected Impact on Growth</p><p>24:57 Monetizing a Community-Driven Health Platform</p><p>27:11 Business Pivots and What They Taught Her</p><p>32:54 Stepping Down as CEO</p><p>37:17 What’s Next for Alessandra</p><p>39:15 Advice for Female Founders</p><p><br></p><p><strong>Connect with Alessandra Henderson:</strong></p><p><a href=\"https://www.linkedin.com/in/alessandrahenderson/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/alessandrahenderson/</a></p><p><a href=\"https://www.elektrahealth.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.elektrahealth.com/</a></p><p><br></p><p><br></p><p>Tickets for Dear FoundHer... on Tour:<a href=\"https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM\" rel=\"noopener noreferrer\" target=\"_blank\"> https://sopacnow.my.salesforce-sites.com/ticket/#/instances/a0FPa000002eDS1MAM</a></p><p><br></p><p>Join the Dear FoundHer... Forum:<a href=\"https://www.dearfoundher.com/dear-foundher-forum\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.dearfoundher.com/dear-foundher-forum</a></p><p><br></p><p>Don't forget to follow Lindsay on Instagram:<a href=\"https://www.instagram.com/lindsaypinchuk\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/lindsaypinchuk</a></p><p><br></p><p><br></p><p><a href=\"http://hivecast.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">Podcast production and show notes provided by HiveCast.fm</a></p><p><br></p>","author_name":"Lindsay Pinchuk | Female Founder & Small Business Marketing Expert"}