{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63ba05595c7f640011fdcaed/6499d8f393cf33001107a4ec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Tips to Catapult Your Career Through a Solid Personal Brand, with Aliza Licht, Founder of Leave Your Mark","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63ba05595c7f640011fdcaed/1684386815747-a65fcde74ee057dcb06bced00a7748f4.jpeg?height=200","description":"<p>“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker.&nbsp;</p><p><br></p><p>Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY’s PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.</p><p><br></p><p>Here are today’s helpful highlights:</p><ul><li>The magic of a strong personal brand is when your name is dropped in rooms that you’re not in.</li><li>Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don’t know, don’t post.</li><li>Mentorship is identifying your personal advisory board and leaning on different people for different things.</li></ul><p><br></p><p><strong>Quotes</strong></p><ul><li>“When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)</li><li>“The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)</li><li>“For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)</li></ul><p><br></p><p><br></p><p><strong>Connect with Aliza Licht:</strong></p><p>Instagram | <a href=\"http://www.instagram.com/alizalichtxo\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.instagram.com/alizalichtxo</a></p><p>Website | <a href=\"http://www.alizalicht.com\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.alizalicht.com</a></p><p>Buy Aliza’s new book, <em>On Brand</em> | <a href=\"https://alizalicht.com/on-brand\" rel=\"noopener noreferrer\" target=\"_blank\">https://alizalicht.com/on-brand</a></p><p>Check out the Leave Your Mark Podcast | <a href=\"https://alizalicht.com/podcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://alizalicht.com/podcast</a></p><p><br></p><p>If you like what you're hearing, please leave a rating or review at <a href=\"http://www.ratethispodcast.com/dearfoundher.\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.ratethispodcast.com/dearfoundher.</a></p><p><br></p><p>You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form <a href=\"https://www.lindsaypinchuk.com/smallbusinesscoaching\" rel=\"noopener noreferrer\" target=\"_blank\">here</a> and set up a FREE 30-minute consultation.</p><p><br></p><p>Make sure you <a href=\"https://view.flodesk.com/pages/61d0df74a247a7a54199563c\" rel=\"noopener noreferrer\" target=\"_blank\">sign up for Lindsay's newsletter </a>and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.</p><p><br></p><p><strong>Don't forget </strong>to follow Lindsay on Instagram:<a href=\"https://www.instagram.com/lindsaypinchuk\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/lindsaypinchuk</a></p><p><br></p><p><a href=\"http://hivecast.fm/\" rel=\"noopener noreferrer\" target=\"_blank\">Podcast production and show notes provided by HiveCast.fm</a></p>","author_name":"Lindsay Pinchuk | Female Founder & Small Business Marketing Expert"}