{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b95a835c7f640011e04a79/69a5440a16315a936f17fa2b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E.193 Redefining Female Health with Free Soul Founder Arjun Sofat","description":"<p>This week in my kitchen, I’m joined by Arjun Sofat, CEO and Co-Founder of Free Soul. Free Soul is a female health and wellbeing brand dedicated to providing high-quality blends, supplements, and functional nutrition products designed to support women at every stage of their health journey.</p><p><br></p><p>Founded in 2017 by mother-and-son duo Rohini and Arjun Sofat, Free Soul has grown from a kitchen-table start-up into a $70 million business in 2025. The brand has played a pivotal role in reshaping the women’s wellness landscape, moving the conversation beyond weight-loss-focused supplements toward a more holistic approach. Today, their range spans everything from protein powders and creatine to magnesium and targeted nutritional blends, empowering women to prioritise strength, balance, and overall wellbeing.</p><p><br></p><p>In this episode, we explore the Free Soul story, the lessons learned along the way, and how women’s health and wellness has evolved over the past decade.</p><p><br></p><p>Topics we discuss:</p><ul><li>The story behind Free Soul</li><li>How they have scaled to a $70 million revenue business</li><li> The wellness landscape in 2017</li><li>The wellness landscape in 2026 and where it is going next </li><li>The turning point - that moment when things really started to take off&nbsp;</li><li>The use of Social Media for Free Souls growth </li><li>Power of collaboration and Free Souls best collaboration to date?</li><li>Mother and Son duo - how has it been working with your mum?</li><li>What’s your best-selling product?</li><li>Any advice for a new brand coming into the space </li><li>What’s next for the world of women’s wellness and what might we be seeing from Free Soul</li><li>What’s your favourite free soul product </li></ul><p><br></p><p><br></p><p>Sponsors:</p><p><br></p><p>Healthy Habits - Try mouth tape today and get 20% off your first purchase with code CATCHUPS20</p><p><a href=\"https://www.thehealthyhabits.co.uk/products/mouth-tape\" rel=\"noopener noreferrer\" target=\"_blank\">click here</a></p><p><br></p><p><br></p><p>This episode was hosted and produced by Georgia Symonds</p><p><br></p><p>Georgia’s Instagram - <a href=\"https://www.instagram.com/georgia.symonds/\" rel=\"noopener noreferrer\" target=\"_blank\">click here!</a></p><p>Free Soul's Instagram - <a href=\"https://www.instagram.com/freesoul/\" rel=\"noopener noreferrer\" target=\"_blank\">click here!</a></p><p>Arjun Instagram - <a href=\"https://www.instagram.com/arjun.sofat/\" rel=\"noopener noreferrer\" target=\"_blank\">click here!</a></p><p><br></p><p>For more information and other interesting articles check out our website: <a href=\"http://www.catchupsinmykitchen.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.catchupsinmykitchen.com</a>&nbsp;</p><p><br></p><p>&nbsp;</p>","author_name":"Georgia Symonds"}