{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b95a835c7f640011e04a79/66bf6f50844d445153d2161a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E.119 The Drinks Connoisseur: VK, Franklin and Sons and more! How does he do it?","description":"<p>This week in my kitchen in Mallorca, I'm joined by Steve Perez, the Chairman and Founder of Global Brands, a company that has been crafting delicious beverages since 1977. If you're familiar with VK, Franklin and Sons, or Hooch, then you already know Global Brands!</p><p><br></p><p>Global Brands is the proud home of VK, Franklin and Sons, Hooch, Shake Baby Shake, Lustre, Amigos, Corkys, and many other popular brands.</p><p>Steve has a keen eye for spotting trends and understanding what consumers want, allowing him to consistently deliver successful brands with quality and wide distribution.</p><p><br></p><p>In this episode, I wanted to talk to Steve about his journey with Global Brands and the inspiration behind some of his major successes. As many know, launching a successful drinks brand is a significant achievement, but doing it multiple times takes more than luck—it requires real talent.</p><p>So, if you're as curious as I am about how VK became a staple of university nights out, be sure to give this episode a listen!</p><p><br></p><p>Topics Discussed:</p><ul><li>The start of Global Brands - how did it all begin</li><li>How did the idea for VK come about?</li><li>Was it always the plan for it to fuel university nights out?</li><li>Franklin and Sons - when did this come into the mix </li><li>How do you position Franklin and Sons against Fever Tree</li><li>What does it take to build a successful drinks brand - what do you need in place?</li><li>Why do some brands fail? What are the common traits?</li><li>What are you most excited about within the drinks market?</li><li>Let's talk about your hotel Casa - when and why did this come about?&nbsp;</li><li>Your farm and the link between the farm and hotel </li></ul><p><br></p><p><strong><u>Sponsors:</u></strong></p><p><br></p><p>This episode is sponsored by <a href=\"https://zooki.com/collections/all?type=all&amp;nutrient=All+nutrients\" rel=\"noopener noreferrer\" target=\"_blank\">Zooki</a>&nbsp;</p><p><br></p><p>Claim your Zooki Trial Pack<a href=\"https://www.zooki.com/catchupinmykitchen\" rel=\"noopener noreferrer\" target=\"_blank\"> here</a></p><p><br></p><p><br></p><p>This episode was hosted and produced by Georgia Symonds</p><p><br></p><p>Georgia’s Instagram - <a href=\"https://www.instagram.com/georgia.symonds/\" rel=\"noopener noreferrer\" target=\"_blank\">click here!</a></p><p><br></p><p>For more information and other interesting articles check out our website: <a href=\"http://www.catchupsinmykitchen.com\" rel=\"noopener noreferrer\" target=\"_blank\">www.catchupsinmykitchen.com</a>&nbsp;</p><p><br></p><p><br></p><p><br></p><p><br></p>","author_name":"Georgia Symonds"}