We are joined by Mikey Pearce, former YouTuber and now the Founder and CEO of Clean Kitchen. Mikey's journey to Clean Kitchen started from a personal health kick, like many of us Mikey spent the lockdown days eating healthier and focusing on a more plant-based diet, as well as getting into his fitness. Mikey ended up losing 16kg and thought that if he was enjoying a plant-based diet then surely others would too. This is what lead him to his mission to bring plant-based to the mainstream and although Mikey doesn't come from a background in food, he does have a flare for building brands, so he decided to build a plant-based brand and promote it like an artist was promoting an album. At the time plant-based wasn't looked at as cool but Mikey wanted to make it a destination, somewhere people wanted to hang out and a brand that other brands wanted to partner with for events to bring plant-based to the masses.
Although this concept sounds amazing the reality of it is challenging and the brand has accelerated at a rapid pace so we talk to Mikey about his journey to date, the highs and the lows and what is coming next.
The topics we discuss:
If you haven't tried out Clean Kitchen head to their flagship restaurant in Battersea Powerstation and look out for their next one coming to Central London soon
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