{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b95a835c7f640011e04a79/63b95a8907ed4900121ea8bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"E.36 Hugh and Hywel Redefining The Cereal Market with ELEAT; Performance Cereal for Everyone","description":"<p>This week I am joined by Hugh and Hywel, two Bristol University Graduates that identified a gap in the cereal market whilst at University. Undergoing market research, experimenting in their kitchen and combing their passions for Sport, Fitness and Nutrition resulted in the creation of ELEAT. <br/><br/>Cereal has gone from a sugary carby breakfast food with very little nutritional benefit to an exciting high protein, low sugar product with gut health benefits, being 100% plant-based and gluten free. <br/><br/>In this episode I speak to Hugh and Hwyl about the following:<br/>- Their journey to ELEAT<br/>- How they launched three months ago and are already in Planet Organic<br/>- How they are competing against the others in the market<br/>- What performance cereal even means<br/>- How ELEAT really is for everyone and not just the athlete&apos;s or regular gym go-ers.<br/><br/>Both Hugh and Hwyl have so much passion for ELEAT and the industry which is so infectious. <br/><br/></p><p>To find out more about becoming a Greedy Vegan head to our <a href='https://greedyvegan.uk/'>Website</a> or follow us on Instagram or Tik Tok @greedyveganltd<br/><br/><br/></p>","author_name":"Georgia Symonds"}