{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b8908a24f1f900122f725c/63b8908ce7aeff0011e433cd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Eric Jorgensen: How to come up with ideas","description":"<p>I spoke with Eric Jorgensen today. Eric is a software developer I worked with at Microsoft. He shares his ideas about how to come up with ideas. Here is a summary.<br/><br/>1/ How to sell ideas: instead of saying “I have an idea that cars should drive themselves” say “I wish cars drove themselves”. People are receptive to wishes, but might want to shoot down ideas.<br/><br/>2/ How to keep ideas: Turn off the editor that wants to protect you by editing out your idea.<br/><br/>3/ How to generate ideas: Create a mindset that the ideas are not something we create, which creates pressure to produce, but that we receive.<br/><br/>If you enjoyed this interview please subscribe.</p>","author_name":"Asim Jalis"}