{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b4a247132af5001148c5ee/663458908ac424001219a210?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#24 - Métricas: Olhando além do óbvio - Gustavo Esteves","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63b4a247132af5001148c5ee/1714706533896-6a4b058d362b3caccafe8a1caf2bfe5c.jpeg?height=200","description":"<p>Neste episódio do B2B Insiders, mergulhamos nas profundezas das métricas com o especialista Gustavo Esteves, CEO da Métricas Boss e host do renomado podcast Analytics Talks. Ness papo, exploramos os segredos das métricas que realmente impulsionam os negócios B2B.</p><p><br></p><p>O que você vai aprender:</p><p><br></p><ul><li>Fundamentos das Métricas de Marketing B2B: Descubra o papel vital das métricas e entenda de forma descomplicada e simples como explicado pelo Gustavo.</li><li>Casos de Sucesso: Gustavo compartilha experiências práticas onde a aplicação correta das métricas pode transformar negócios.</li><li>Correlação vs. Causalidade: Aprenda a distinguir esses conceitos críticos e entender como sua confusão pode impactar negativamente as decisões estratégicas.</li><li>Desafios e Soluções: Confronte os desafios mais comuns na implementação de um sistema eficaz de métricas.</li></ul><p><br></p><p>Gabriel e David conduzem uma discussão sobre como as métricas adequadas podem otimizar seu ciclo de vendas e maximizar o retorno sobre o investimento em marketing B2B.</p><p><br></p><p>Siga a gente:</p><p><br></p><p>David Costa Lima: <a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbWtkUmlBMHVWbDgwRGstTkpjVWF1bW1ZVWp6d3xBQ3Jtc0ttOHFNZENja0J6eElONWNPaEhwNEQxZGMxNWpTLW9iUmYtX1puUUE2M3pFNi1tQmlXd2tSa3hUMC0yX2RPTEtDMTFPLW1iU25jb1h0Y1pLUEk2WGRHdkRWeEpkUEVBWmttdktlbWQxVjhWMWpTbG9MSQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdacarjb&amp;v=TODSulqzh80\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;<img src=\"https://www.gstatic.com/youtube/img/watch/social_media/linkedin_1x.png\">&nbsp;/&nbsp;dacarjb&nbsp;&nbsp;</a></p><p><a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0hEblotcXJxV0JJZTd2amlCNW54R3UydGRBZ3xBQ3Jtc0ttOGhkaVVDdVYwUERXZWFLUEF3Ulc0MFNUSEZ5QXpZdE8wWWplbzM1OEV3aWhsbzBBeG9nUFBFcnMtRk1iWks3OW4yNEE4R0ROVE1samJNRUZFOVI4cnBpWm1rVXJaNFdENm92Nk1TSmhPT1F6ZzhKaw&amp;q=https%3A%2F%2Fwww.instagram.com%2Fdavidcostalima%2F&amp;v=TODSulqzh80\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;<img src=\"https://www.gstatic.com/youtube/img/watch/social_media/instagram_1x.png\">&nbsp;/&nbsp;davidcostalima&nbsp;&nbsp;</a></p><p><br></p><p>Gabriel Barboza: <a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbTkybllFdUlXYVVDRW04MUswNlhodHdBMmdQQXxBQ3Jtc0trLUdpUVZEbGxIcVdBc1J4QU9hWnZSd1laRUtESnB5Q1JvcmxZTl9XVWloLUxkdDhxTTBfNE00UVlPWmtTUHlkUGlCVE5wLWo1SnZuSnJYMGR6WlRKWTlydmVtNmNWblNSaVZxdVZ0a3YzMUN6S2toRQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fgabrielcbarboza%2F&amp;v=TODSulqzh80\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;<img src=\"https://www.gstatic.com/youtube/img/watch/social_media/linkedin_1x.png\">&nbsp;/&nbsp;gabrielcbarboza&nbsp;&nbsp;</a></p><p><a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHo3VkF5T2hfcE9vaGUwLXUxNmZmUHZsYUNSd3xBQ3Jtc0trY0NuMmg2NUpiVlhaZTJaNGt1OE5iN3o5Qy1ubWIxN3hBX0lPWjhFM0JuTmRRX3VjU2JHYXVPNndONEFFS25Xb1BIMy1sMEZMSUw0aDJpSUJUTGx5YmMydmRwQmVXM2JoMldWNkxRRmJsMkpmM3ppaw&amp;q=https%3A%2F%2Fwww.instagram.com%2Fgabarbozab2b%2F&amp;v=TODSulqzh80\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;<img src=\"https://www.gstatic.com/youtube/img/watch/social_media/instagram_1x.png\">&nbsp;/&nbsp;gabarbozab2b&nbsp;&nbsp;</a></p><p><br></p><p><a href=\"https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnQtY0l0YzVndVZSNHFmblNHaWxxNTFoZG15UXxBQ3Jtc0tteW94RnpIa08zZ3EzMDR5cnJLWWxLR1dNQUcxUTluTXVCSmxEZkFNTzBUX2NJSUk3eGo2U3RWSlpwNlhhaFdYbUdSbzhCOVpCTkJVU1hNTDRjdWktcVBDYmV1QkpXUkM5RVdhZG03OUhmRWszcWFMaw&amp;q=https%3A%2F%2Fwww.instagram.com%2Fb2binsiders%2F&amp;v=TODSulqzh80\" rel=\"noopener noreferrer\" target=\"_blank\">&nbsp;<img src=\"https://www.gstatic.com/youtube/img/watch/social_media/instagram_1x.png\">&nbsp;/&nbsp;b2binsiders&nbsp;&nbsp;</a></p>","author_name":"B2B Insiders"}