{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63b4a247132af5001148c5ee/64778a049ed7df0011093bb4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#6 - Demand Generation Essentials with Chris Walker","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63b4a247132af5001148c5ee/1685555596631-00fea4c7ad1f4dd8413b879111efe36d.jpeg?height=200","description":"<p>This 30-minute interview on B2B Insiders features a dynamic exchange between the founders of the community, Gabriel Barboza and David Costa Lima, and Chris Walker, a globally recognized marketing professional and founder of Refine Labs.&nbsp;</p><p><br></p><p>The conversation will focus on pressing topics in B2B marketing, including:</p><p><br></p><ul><li>the evolving nature of demand generation,</li><li>marketing attribution. Moreover, it will highlight the need for different demand-generation strategies at different stages of a company's growth. It will also tackle the balance between focusing on effective marketing channels and diversifying marketing efforts.</li></ul><p><br></p><p>Follow Gabriel Barboza and David Costa Lima On LinkedIn:</p><p>https://www.linkedin.com/in/dacarjb/</p><p>https://www.linkedin.com/in/gabrielcbarboza/</p><p><br></p><p>Listen to Revenue Vitals with Chris Walker: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=a259deba84b54704</p><p>Follow Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/</p>","author_name":"B2B Insiders"}