My guest today is the former Director of Communications for Sony Computer Entertainment Europe. After graduating from the University of Exeter, he joined Dennis Publishing where he worked as deputy editor of Your Sinclair, before becoming the games correspondent for News International’s Today newspaper.
In 1992 he left journalism for the world of PR, assuming the role of Head of European PR for Electronic Arts, where he promoted the launches of the earliest FIFA and Madden titles. Then, in April 2000 my guest joined Sony for the launch of the PlayStation 2.
He remained at PlayStation for nineteen years, witnessing the launch of four major consoles, dealing with tabloid crises, before, in 2019, leaving to join NetEase Games where, among others, he looks after the legendary creators Suda51 and Toshihiro Nagoshi.
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