The men’s grooming industry and beard care in particular is a booming space to be in right now. But there was a time when beards were considered unprofessional, and a time when men didn’t have as many options to practice self-care.
Eric founded Beardbrand out of necessity! The necessity for men to have a fulfilling self-care routine that allows them to live life with confidence with or without a beard. In the last 10 years, the brand has grown immensely and has become one of the leading names in the men’s grooming space, it’s even landed a spot on the primetime show Shark Tank.
Beardbrand sells a wide variety of men’s grooming products ranging from beard care products like wax, oil, balms, softeners, and styling paste to styling tools like combs, brushes, tweezers, and all-in-one grooming kits. They’ve even expanded into apparel with their range of original tee shirts.
Before we kick off, we’d like to quickly take a moment to introduce the show to any new listeners tuning in. The Ecom Show is a bi-weekly podcast sponsored by Budai Media. We have over 160+ episodes and release new episodes each Tuesday and Thursday. Budai Media is a retention marketing agency that specializes in helping e-commerce brands grow with the help of email and SMS marketing.
In the last 4 years, Budai Media has worked with over 150+ businesses and generated over 50M+ in additional sales revenue. Our goal is to help over 1000+ businesses in the coming few years. We’re very passionate about learning and sharing knowledge, which is why we started The Ecom Show. We’ve even released an exclusive 50-point checklist to help e-commerce businesses assess and audit their Klaviyo account. Click here to access it.
Here’s a glimpse of what you can expect from this episode of The Ecom Show:
🧔🏻♂️Beardbrand’s Origin Story
🧔🏽♂️Beardbrand’s Experience on Shark Tank
🧔🏼♂️Challenges of Selling on Amazon
🧔🏿♂️Building a Community Around Your Brand
🧔♂️How Retention Marketing Can Help You With Community Building
Click here to learn more about Beardbrand.
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