In this episode Dr Alison Joubert and Dr Jack Coffin discuss their story Four Fanatical Friends with Professor Finola Kerrigan and Professor James Cronin.
James talks about the work of Slavoj Zizek and particularly how it influenced his own work on the ideological fantasies of consumer culture. One paper that is discussed is Cronin and Cocker’s (2018) exploration of the ‘post-emotional’ fandom and its zombie-like consumption (or Zomsumption). Another that Jack mentions is Cronin and Fichett’s (2020) paper that explores fetishistic inversion, or how consumers can be convinced that the opposite of reality is true.
Throughout the themes of postmodernism are discussed. The influence of postmodernism on marketing theory and the possibility of a post-postmodern era is discussed in this paper by cova, Maclaran, and Bradshaw (2013).
One feature of postmodern writing is the reuse of old texts in new ways. One manifestation of this is nostalgia, with repeat consumption or ‘reconsumption’ analysed extensively by Cervellon and Brown (2018).
Jack and Alison discuss their short story alongside their more traditional book chapter about “Less Visible Forms of Fandom.”
The work of Dr Scott Jones is mentioned throughout, given that it touches on themes of fandom. Also mentioned is his collaboration with Professor Maria Piacentini and Professor James Conin what happens after a fandom ends or is interrupted – in the Journal of Business Research (2022) and Marketing Theory (2020).
Near the end, the panel discuss the work of Henry Jenkins and his notion of the Acafan, or academic-fan.
Finally, Jack mentions Mark Fischer’s term ‘puncept’, or pun-concept.
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