In this discussion episode, Dr Scott Jones and Dr Dina Rasolofoarison discuss \"Press Play to Escape\" with Professor Finola Kerrigan and Dr Jack Coffin.
Scott discusses his work with Dr James Cronin and Professor Maria Piacentini. The panel also discuss two previous academic articles on 'solo consumption'. First is Ratner and Hamilton's \"Inhibited From Bowling Alone\". The second is McCamley and Morland's \"Lone not Lonely\".
Nietzsche's book, Thus Spoke Zarathustra, is also discussed as the traditional archetype of solitude, against which streaming is a quite different experience.
Finally, when discussing stories the panel agree that traditional articles do not always allow full stories to be told. Scott mention Stephen Brown's metaphor of characters being 'steamrolled' into flat accounts. Professor Brown's literary works provide a tonic to the traditional scientific style of marketing theories, and his new editorship of the Journal of Customer Behaviour is now an outlet for more creative pieces.
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