This podcast series, hosted by Finola Kerrigan and Jack Coffin, features dramatised marketing short stories and accompanying discussion with an expert panel.
Originally published in a Special Issue of Marketing Theory, edited by Professor Stephen Brown (Ulster University Business School) and Professor Finola Kerrigan (Birmingham Business School, University of Birmingham), each story addresses a different theme from the world of marketing.
Each story is accompanied by a podcast episode discussing the story, the surrounding research, and ways to present academic research differently. We are grateful to The Marketing Trust for providing funding to produce this podcast through the Academy of Marketing Research Impact funding.
Each episode comes in two parts, the first part is the dramatised short story and the second is the discussion. We hope you enjoy!
Art work by tomnipresent1. Podcast theme tune is Landmine Water from Cast of Characters.
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