Faced with changing consumer demand, fiercer competition, and the effects of a warming climate, Italian company Cherry Passion had no choice but to rethink its business model.
In just a few years, it has transformed its fresh fruit and veg export business and become a leading importer of Belgian and Dutch produce.
In this exclusive interview, the group’s founder and director Stefano Pezzo explains how it coped with a major loss of production and diversified to survive.
This episode is brought to you by Dole, the number one name in global fresh produce.
The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.
Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet
Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet
Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.
For more great content that can help you grow your business, visit www.fruitnet.com
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