{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63a20105781542001071b329/69ea1306311e6f16c9fe7bff?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How can the fresh produce business boost demand?","description":"<p>What can the fruit and vegetable business do to boost consumption of its products?</p><p><br></p><p>At its 25th annual meeting in Sicily, European association Freshfel Europe published a new manifesto that calls for all industry stakeholders to do their part in helping people to eat more produce.</p><p><br></p><p>During the event, Fruitnet spoke to four people who are likely to play a major role in that renewed marketing effort:</p><ul><li>Jan Doldersum, chain and retail manager at Rijk Zwaan (Netherlands)</li><li>Piedad Coscollá, head of marketing at Anecoop (Spain)</li><li>Frédéric Rosseneu, group sustainability director at Greenyard and president at Freshfel Europe (Belgium)</li><li>Philippe Binard, general delegate at Freshfel Europe (Belgium)</li></ul><p><br></p><p>This episode is brought to you by Dole, the number one name in global fresh produce.</p><p><br></p><p>The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.</p><p><br></p><p>Follow Mike Knowles on LinkedIn – www.linkedin.com/in/mikefruitnet</p><p>Follow Maura Maxwell on LinkedIn – www.linkedin.com/in/maurafruitnet</p><p><br></p><p>Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.</p><p><br></p><p>For more great content that can help you grow your business, visit www.fruitnet.com</p>","author_name":"Fruitnet"}