{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63896826b5a6630010e23a2c/68fb407d8e22c64fb16b0d3d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP242: Turn words into wealth: Compelling Stories with Aurora Winter","description":"<p>Communication has a blueprint, much like building a house. You can’t put on the roof before you’ve laid the foundation. In the same way, you must follow a structure when communicating if you want to capture and hold someone’s attention.</p><p><br></p><p>In this episode, Brad and Aurora talked about:</p><p><br></p><ul><li>The importance of the \"hook\" in communication</li><li>Understanding the neuroscience of communication</li><li>Crafting compelling stories for your audience</li><li>Identifying your ideal client and setting boundaries</li><li>The value of practice and preparation in communication</li><li>Resources for improving your messaging skills</li></ul><p><br></p><p><strong>Mentioned:</strong></p><p><br></p><p>Website: <a href=\"https://www.aurorawinter.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.aurorawinter.com</a></p><p>LinkedIn:&nbsp;<a href=\"https://linkedin.com/in/AuroraWinter\" rel=\"noopener noreferrer\" target=\"_blank\">https://linkedin.com/in/AuroraWinter</a></p><p>YouTube:&nbsp;<a href=\"https://www.youtube.com/AuroraWinter\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/AuroraWinter</a></p><p>Linktree:&nbsp;<a href=\"https://linktr.ee/AuroraWinter\" rel=\"noopener noreferrer\" target=\"_blank\">https://linktr.ee/AuroraWinter</a></p><p><br></p><p>One Sheet with Sample Questions:&nbsp;<a href=\"https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdf\" rel=\"noopener noreferrer\" target=\"_blank\">https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdf</a></p><p>Turn Words Into Wealth Gift eBook for you:&nbsp;<a href=\"https://dl.bookfunnel.com/7o54im0y52\" rel=\"noopener noreferrer\" target=\"_blank\">https://dl.bookfunnel.com/7o54im0y52</a></p><p>Magic, Mystery and the Multiverse Gift eBook for you:&nbsp;<a href=\"https://dl.bookfunnel.com/bd91o9fg2z\" rel=\"noopener noreferrer\" target=\"_blank\">https://dl.bookfunnel.com/bd91o9fg2z</a></p><p><br></p><p><strong>Link to Resources:</strong></p><p><br></p><p>Grab Brad's tell-all book: The Contractor Profit Blueprint</p><p><a href=\"https://thecontractorprofitblueprint.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>https://thecontractorprofitblueprint.com</u></a></p><p><br></p><p>Help us get the word out to other contractors by leaving us a review or sharing our podcast!</p>","author_name":"Brad Huebner"}