{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63896826b5a6630010e23a2c/67f87794bdcb2fddbed10958?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP214: Rebranding Your Business: A Journey with Chris Blauch of Blue Mountain Bathrooms","description":"<p>Maintaining a distinct and focused brand identity is crucial in the dynamic world of entrepreneurship. One interesting case study that shows how rebranding can improve a company's focus and competence is the podcast with Blue Mountain Bathrooms owner Chris Block. Based on Chris's story, we know that a strong brand helps spread the word about a company's main offerings and establishes its credibility, which in turn boosts advertising and sales.</p><p><br></p><p>In this episode, Brad and Chris talked about:</p><p><br></p><ul><li>Chris's background and the evolution of his business</li><li>The decision to rebrand from Block Building Services to Blue Mountain Bathrooms</li><li>Benefits of specializing in bathroom remodeling</li><li>The role of a mascot in branding and marketing</li><li>Overcoming fears and pushback during the rebranding process</li><li>The importance of customer experience and engagement in building a brand</li></ul><p><br></p><p><strong>Mentioned:</strong></p><p><br></p><p>Website: <a href=\"https://bmbaths.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://bmbaths.com/</a></p><p>Facebook: <a href=\"https://www.facebook.com/Bmbaths\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.facebook.com/Bmbaths</a></p><p>Instagram: <a href=\"https://www.instagram.com/blue_mountain_bathrooms/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/blue_mountain_bathrooms/</a></p><p><br></p><p><strong>Link to Resources:</strong></p><p><br></p><p>Grab Brad's tell-all book: The Contractor Profit Blueprint</p><p><a href=\"https://thecontractorprofitblueprint.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>https://thecontractorprofitblueprint.com</u></a></p><p><br></p><p>You've been invited to check out Job Tread!</p><p><a href=\"https://www.hammerandgrind.com/jobtread\" rel=\"noopener noreferrer\" target=\"_blank\"><u>https://www.hammerandgrind.com/jobtread</u></a></p><p><br></p><p>Help us get the word out to other contractors by leaving us a review or sharing our podcast!</p>","author_name":"Brad Huebner"}