How does a company with over 700 trade branches and 17,000 people working for it embrace digital? Now imagine if that company is over 225 years old and offers its customers a range of prices and products both in-store and online. This is the challenge John Godwin, the director of digital and marketing at the UK's largest trade brand Travis Perkins.
In this episode on Adventures in Trade, we chat about how Travis Perkins is evolving as well as some of the challenges the company has faced on the way.
For listeners to the podcast, you can receive a 20% discount voucher to Travis Perkins (valid until January 2023) visit www.powerednow.com/travis
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