Juanito “Quiccs” Maiquez is an internationally acclaimed toy designer, illustrator, and graffiti artist whose bold vision fuses street culture with the premium collector market.
He made history at the Designer Toy Awards in New York with a rare three-peat win as Artist of the Year (2018–2020). Quiccs also became the first Filipino artist to sign a creator deal with Adidas, designing official products like the Manila-exclusive Superstar sneakers and apparel lines—fulfilling a dream he had since his teenage years. His journey has expanded into landmark collaborations with Jollibee, Nissan, and more, each met with record-breaking fan devotion and overnight lines at conventions.
In this conversation, Quiccs shares how his passion for toys, rooted in childhood play with Legos and Transformers, evolved into a career that redefined what Filipino creativity could achieve. He reflects on the decade-long journey of his art toy brand, the historic Adidas partnership, and the cultural resonance of collaborations that connect deeply with Pinoy identity.
Producer: Lilian Tiburcio
Audio editor: Anthony Tobias
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