{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/637c911c7d0f940010067068/6ad4c4930c6b30397ba2a230?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Premium Brands Get Found in AI Search with Christine Ullmann of John Lewis","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/637c911c7d0f940010067068/1792328828632-05c1cb89-72de-4093-b92f-3668841e77f5.jpeg?height=200","description":"<p><a href=\"https://www.linkedin.com/in/christineullmann/\" rel=\"noopener noreferrer\" target=\"_blank\">Christine Ullmann</a> is the perfect guest for The Business Class Lounge. With deep experience in retail, she now leads organic discovery across AI and search for John Lewis - one of the UK&#39;s most iconic brands, and a key SearchPilot customer. We have collaborated on how to use experimentation to deepen the commitment and success of such a large organisation when it comes to modern organic discovery, and I&#39;m thrilled to bring our conversation to the wider world.</p><p><br></p><p>This episode is produced by <a href=\"https://www.linkedin.com/in/mark-cotton-4a2b7454/\" rel=\"noopener noreferrer\" target=\"_blank\">Mark Cotton</a> and hosted by <a href=\"https://www.linkedin.com/in/willcritchlow/\" rel=\"noopener noreferrer\" target=\"_blank\">Will Critchlow</a> - you can follow Will on Twitter: <a href=\"https://twitter.com/willcritchlow\" rel=\"noopener noreferrer\" target=\"_blank\">@willcritchlow</a>.</p><p><br></p><p>The Business Class Lounge is a podcast from <a href=\"https://www.searchpilot.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SearchPilot</a>. SearchPilot helps large ecommerce retailers understand what works in the age of AI-powered discovery. Stop trying to predict the future. Experiment to discover it.</p><p><br></p><p>If you like the sound of the podcast, add the feed to your podcast app if you haven&#39;t already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.</p><p><br></p><p>You can email us at <a href=\"mailto:podcast@searchpilot.com\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@searchpilot.com</a> to discuss anything you hear on the show.</p>","author_name":"Will Critchlow"}