Paddy Moogan and I go way back. He worked for my agency, Distilled, until 2014. He started as an SEO consultant, but ultimately ran the UK team out of the London office before starting his own agency. Since leaving agency life himself, he has helped agencies both 1:1 and through his training courses and community. We both know how hard agency life can be, but we also know that brands sometimes struggle to get the best out of their agencies.
In this conversation, we drilled into some of the reasons why that is, when agencies do and don't make sense, and how to avoid the pitfalls.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers understand what works in the age of AI-powered discovery. Stop trying to predict the future. Experiment to discover it.
If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.
You can email us at podcast@searchpilot.com to discuss anything you hear on the show.
","author_name":"Will Critchlow"}