Britney Muller is the founder and AI Consultant at Orange Labs. She has gone deep into understanding AI since the earliest days of the recent explosion in capabilities. As a result, she has a unique and detailed perspective on how things actually work and helped me dispel some myths and misconceptions including some in my own understanding. Her strongest argument is that to treat LLMs like search engines is to fundamentally misunderstand how they work. Ranking factors are the wrong mental model.
Her ability to speak clearly while building on deep technical accuracy is unsurpassed and she also has some WILD anecdotes from her career in AI.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers understand what works in the age of AI-powered discovery. Stop trying to predict the future. Experiment to discover it.
If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.
You can email us at podcast@searchpilot.com to discuss anything you hear on the show.
","author_name":"Will Critchlow"}