{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/637c911c7d0f940010067068/6a512541a410914b585cce4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SEO Is a System, Not a Channel: Lessons from Zalando, Omio, and idealo with Norman Nielsen","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/637c911c7d0f940010067068/1783781363006-042ef8d1-ea07-4470-9549-91393c3266fc.jpeg?height=200","description":"<p><a href=\"https://www.linkedin.com/in/brandkraft/\" rel=\"noopener noreferrer\" target=\"_blank\">Norman Nielsen</a> has deep experience across travel, retail, and marketplace sites, and strong opinions about how organic discovery should work. In this episode Will and Norman reminisce about the growth of the web, and the changes to how consumers discover products and services.</p><p><br></p><p>This episode is produced by <a href=\"https://www.linkedin.com/in/mark-cotton-4a2b7454/\" rel=\"noopener noreferrer\" target=\"_blank\">Mark Cotton</a> and hosted by <a href=\"https://www.linkedin.com/in/willcritchlow/\" rel=\"noopener noreferrer\" target=\"_blank\">Will Critchlow</a> - you can follow Will on Twitter: <a href=\"https://twitter.com/willcritchlow\" rel=\"noopener noreferrer\" target=\"_blank\">@willcritchlow</a>.</p><p><br></p><p>The Business Class Lounge is a podcast from <a href=\"https://www.searchpilot.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SearchPilot</a>. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.</p><p><br></p><p>If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.</p><p><br></p><p>You can email us at <a href=\"mailto:podcast@searchpilot.com\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@searchpilot.com</a> to discuss anything you hear on the show.</p>","author_name":"Will Critchlow"}