In this episode, Will was joined by Abby Gleason, Senior Product Manager for SEO at Upwork. Abby has a rare blend of experience: she came up through agency SEO, moved into product at Scribd, and now runs SEO in a true product operating model at Upwork, with an engineering team, a roadmap, and a steady drumbeat of experiments.
Tim Soulo has an irreverent approach to marketing, and strong opinions about how to approach GEO, grounded in deep experience of the SEO tools market. Join the conversation Will had with Tim about what works in 2026.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.
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You can email us at podcast@searchpilot.com to discuss anything you hear on the show.
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