{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/637c911c7d0f940010067068/69d91b1faf4db69e0df00923?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Wayfair's Framework for Picking SEO Tests with Rodney Pérez","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/637c911c7d0f940010067068/1775835667321-2906b463-755d-425a-920b-d138d286cf67.jpeg?height=200","description":"<p>Probably the most common question we hear from SearchPilot customers is \"how should we pick which tests to run?\". In this episode, Will Critchlow asks <a href=\"https://www.linkedin.com/in/manuel-rodney-p%C3%A9rez-b2035213/\" rel=\"noopener noreferrer\" target=\"_blank\">Rodney Pérez</a> how they do it at Wayfair. Rodney shares the frameworks and thought processes that underpin a large, competitive, and successful SEO organization.</p><p><br></p><p>This episode is produced by <a href=\"https://www.linkedin.com/in/mark-cotton-4a2b7454/\" rel=\"noopener noreferrer\" target=\"_blank\">Mark Cotton</a> and hosted by <a href=\"https://www.linkedin.com/in/willcritchlow/\" rel=\"noopener noreferrer\" target=\"_blank\">Will Critchlow</a> - you can follow Will on Twitter: <a href=\"https://twitter.com/willcritchlow\" rel=\"noopener noreferrer\" target=\"_blank\">@willcritchlow</a>.</p><p><br></p><p>The Business Class Lounge is a podcast from <a href=\"https://www.searchpilot.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SearchPilot</a>. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.</p><p><br></p><p>If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.</p><p><br></p><p>You can email us at <a href=\"mailto:podcast@searchpilot.com\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@searchpilot.com</a> to discuss anything you hear on the show.</p>","author_name":"Will Critchlow"}