{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/637c911c7d0f940010067068/68ee969c58893bb6e3d9c36c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SEO vs. GEO: Aleyda Solis on eCommerce Search in an AI-First World","description":"<p>Will Critchlow is joined by <a href=\"https://www.linkedin.com/in/aleyda/\" rel=\"noopener noreferrer\" target=\"_blank\">Aleyda Solis</a>, founder &amp; international SEO consultant at Orainti. Aleyda is the brains behind the leading <a href=\"https://seofomo.co/\" rel=\"noopener noreferrer\" target=\"_blank\">SEOFOMO SEO newsletter</a> and is the perfect expert to walk us through the changes she is seeing in search results.</p><p><br></p><p>Some resources we mention in the conversation:</p><ul><li><a href=\"https://www.aleydasolis.com/en/search-engine-optimization/seo-vs-geo-optimizing-for-traditional-vs-ai-search/\" rel=\"noopener noreferrer\" target=\"_blank\">SEO vs GEO Checklist</a></li><li><a href=\"https://www.aleydasolis.com/en/ai-search/key-traditional-search-ai-comparison/\" rel=\"noopener noreferrer\" target=\"_blank\">Key traditional vs AI search differences</a></li><li><a href=\"https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/\" rel=\"noopener noreferrer\" target=\"_blank\">The AI search content optimization checklist</a></li></ul><p><br></p><p>This episode is produced by <a href=\"https://www.linkedin.com/in/mark-cotton-4a2b7454/\" rel=\"noopener noreferrer\" target=\"_blank\">Mark Cotton</a> and hosted by <a href=\"https://www.linkedin.com/in/willcritchlow/\" rel=\"noopener noreferrer\" target=\"_blank\">Will Critchlow</a> - you can follow Will on Twitter: <a href=\"https://twitter.com/willcritchlow\" rel=\"noopener noreferrer\" target=\"_blank\">@willcritchlow</a>.</p><p><br></p><p>The Business Class Lounge is a podcast from <a href=\"https://www.searchpilot.com/\" rel=\"noopener noreferrer\" target=\"_blank\">SearchPilot</a>. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.</p><p><br></p><p>If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.</p><p><br></p><p>You can email us at <a href=\"mailto:podcast@searchpilot.com\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@searchpilot.com</a> to discuss anything you hear on the show.</p>","author_name":"Will Critchlow"}