{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/637c911c7d0f940010067068/66571227fca219001238daf8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SEO experimentation for ecommerce","description":"<p>In a week where we are celebrating the announcement that SearchPilot is working with M&amp;S to bring SEO into their experimentation program, it seemed like a good time to revisit testing in ecommerce generally, how experimentation programs work, and what good looks like! Tune in to the full live stream recording on <a href=\"https://www.linkedin.com/in/willcritchlow/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a>, <a href=\"https://twitter.com/willcritchlow\" rel=\"noopener noreferrer\" target=\"_blank\">Twitter</a>, or <a href=\"https://www.youtube.com/@SearchPilot\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a> every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know <a href=\"https://www.searchpilot.com/live\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>.</p><p><br></p>","author_name":"Will Critchlow"}