My guest on this episode of Confessions of an Agency Owner is David Mannheim. Exited agency founder, published author and now founder of SAAS company Made with Intent.
After scaling and selling his agency User Conversion to Brainlabs he took some time out and has just finished writing his book on personalisation in e-commerce which is due to be released this summer (2023).
Alongside that he’s also launching a platform called Made with Intent that uses customer intent to unlock personalisation through the Ecommerce customer journey.
Inspired by the football metric XG or expected goals, David has come up with a very clever solution using machine learning to introduce personalised experiences on Ecommerce sites based on the likelihood that the customer will convert.
I was keen to learn how this new platform could revolutionise how Ecommerce stores measure conversion using the intent shown by customers when browsing.
Have a listen!
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