{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/636b9bec4d5625001270f936/64234972dd47b500115ef61b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"S2 E4: Ben Potter - How to Win New Clients","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/636b9bec4d5625001270f936/1676928669279-d646672ece2875d33dbd205a64eae2b2.jpeg?height=200","description":"<p>On this episode of the Confessions of an Agency Owner podcast Ben Potter a business development advisor and mentor joins Chris to talk sales and building a pipeline to win new clients. </p><p><br></p><p>One of the biggest challenges for any agency is winning new business. </p><p><br></p><p>And in this episode we try to cover the whole process from finding prospects to closing the deal. </p><p><br></p><p>We discuss how to position your agency, how to kick start a pipeline, identifying the wrong opportunities, how to pitch and most importantly how to win the client. </p><p><br></p><p>I got so much value from this conversation, Ben is a seasoned pro in new biz and if you are looking to grow your agency and learn how to win new clients then grab a pen and paper and take notes! </p><p><br></p><p>Have a listen.</p>","author_name":"Chris Ailey"}