What if the secret to performing under pressure is to stop thinking of it as pressure at all?
Ben Crowe is one of the world’s most sought-after mindset and leadership coaches, helping elite athletes, executives and teams redefine success, manage expectation and unlock their potential.
In this episode, recorded during the Wimbledon Championships, Ben joins Georgie Ainslie to share the principles behind his new book, Where the Light Gets In, and explain how a change in perspective can transform the way we perform and live.
Ben reflects on his work with former world number one Ash Barty, revealing how she learned to separate who she was from what she achieved, rediscovered the joy of playing tennis and developed the mindset that helped her triumph at Wimbledon.
He also discusses his relationship with Andre Agassi and the extraordinary journey that saw Agassi rebuild his career and return from world number 141 to become number one again. Ben explains how Agassi found a deeper purpose beyond winning and learned to compete on his own terms.
Drawing on his years at Nike, Ben shares lessons from founder Phil Knight, the importance of balancing process with instinct, and the story of the bold “what if?” thinking that helped create the Air Jordan phenomenon. He also explores how Michael Jordan used stories, rivalries and even imagined criticism to fuel his motivation.
#BenCrowe #AshBarty #AndreAgassi #Wimbledon #Mindset #HighPerformance
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The Performance People podcast, in partnership with J.P. Morgan Private Bank, talks to high-performers in the world of sport and beyond, to bring defining moments, hard-earned insights and expert advice to everyday performance. New episodes every Tuesday.
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The views and opinions expressed on Performance People are those of the guests and hosts, and do not necessarily represent the views of ainslie + ainslie, J.P. Morgan Private Bank, or any affiliated organisations.
This podcast is produced by Gameface Limited and is intended for general information and entertainment purposes only.
© Gameface Limited 2026. All rights reserved.
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