{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63627df65e54600012595265/6a0d54d9b23d275dcee3c28c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Maintaining your Edge as the Market Inevitably Shifts ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63627df65e54600012595265/1779258408795-c9cc4c7b-2aa6-411c-a309-44d31b79995b.jpeg?height=200","description":"<p>One of the great joys and benefits of entrepreneurship is we get to be nimble, we can flex and evolve as circumstances change the face of business rarely stays the same over time. Fiona and I have certainly enjoyed a varied 25 years or so in business and today we're sharing a little of that picture.</p><p>Whilst we may have learnt how to adapt over the years, one thing sadly neither of us has ever been able to control is the ever changing landscape of the market. Recessions, pandemics, global turbulence, the pace of tech...all impact the daily reality.</p><p>In this conversation we are exploring how business has evolved over the years and the things that have helped us find, maintain and lean into our edge and what has, and still does, make it a continual creative challenge to stay in the game and most importantly enjoy it.</p>","author_name":"Elizabeth Cairns & Fiona Humberstone"}