{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/63627df65e54600012595265/69f0ec728647f8587efc9bb4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"11 Essential Questions to Ask Yourself If you Want a Destination Brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/63627df65e54600012595265/1777396379843-3899c2ec-1ef4-4285-b5e4-619af7251be3.jpeg?height=200","description":"<p>Building a destination brand can make wonderful things happen for your business and your life. And, as Fiona is off enjoying those benefits in Rome on a photoshoot this week, we have a slightly different episode on the pod for you today. </p><p>I'll be reading from her best selling book Brand Brilliance and sharing her thoughts on building a destination brand and the essential brand strategy questions that you need to ponder if you want <em>your </em>ideal customers to cross continents to work with you. Enjoy lovely listeners, I do hope it's useful. </p>","author_name":"Elizabeth Cairns & Fiona Humberstone"}